Mark Edlund founded Clarity Home Loans in 2006 with a vision to transform the mortgage broking industry. With a career in financial services dating back to 1998, he has extensive expertise in all aspects of property finance. His deep industry knowledge, paired with a client-first approach, has helped Clarity grow into one of the most trusted mortgage broking firms not only in Canberra but nationally.
A key differentiator of Clarity under Mark’s leadership is its unique commission-free broker salary model, designed to remove conflicts of interest and ensure clients receive truly unbiased advice. This innovative approach has set Clarity apart, reinforcing its reputation for transparency and integrity in home loan solutions.
Mark holds qualifications in both financial planning and mortgage broking—including a Certificate IV in Financial Services – Mortgage Broking and a Diploma of Financial Services – Financial Planning—as well as having completed five years of study with the Harvard Business School focusing on entrepreneurship, business strategy, disruptive innovation, and sales strategy. His leadership continues to drive Clarity’s commitment to delivering expert, ethical, and tailored lending solutions.
Widely recognised in the industry as one of the pioneers of the salaried broker business model, Mark Edlund has removed the emphasis on commissions, paying brokers a salary for the professionals they are, and eliminating any perception of conflict that could be linked to varying levels of commissions that lenders pay.